In today's world, your Instagram page is the first interaction customers may have with your brand. It’s like a face of your company. We're here to make you look great.
Millennials will make a decision about your company based upon the appearance of your IG.
We believe that looking awesome on Instagram should be easy. The speed at which we work today forces us to wear many hats. Whether you're launching an app, running a practice, selling something, or doing anything else — you should be focused on what you’re doing best - making a great product. That’s why we created Editorial. It’s a service that takes care of telling your story, so you can perform at your best, always.
A successful use of Instagram for businesses starts from a good looking Instagram page. Some companies may also need smart advertisings, others don’t. As our clients say, each dollar spent on a promotion of a good looking Instagram page works 10x better.
At Editorial we specialize on what we’re good at - making instagram pages look awesome. And on maintaining them. It’s like a magazine. To stay relevant, you always need to tell new stories.
We do things a little bit differently.
We treat each Instagram page as a real print Magazine. Based on your product, audience and company’s vibe, your Instagram page will have a personalized direction, style, and theme (i.e. topics agreed upon between client and Editorial).
Let's imagine that you're doing an iPhone app. Topics shared on your IG may include: an announcement from your startup, features of the app, tips for taking better selfies, stories from users, behind-the-scenes footage from your office, a list of the most 'grammable selfie spots, and more.
As print magazines do, your Instagram Page will have a unique theme each month. This way, you'll always be relevant to what's happening in your customer's life.
- Tasha Ro, founder of Editorial
This is how it works:
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Sign Up
Select up a package and tell us briefly about your business, customers and goals -
Approve The Direction
We'll conduct research and within 2 business days, we'll reach out to show you how the Instagram page may look like, what topics and stories will be interestng to your audience and effective ways to communicate them. Feel free to tell us if you want to add or change something -
Set Up The Page
After approval we’ll send you an invoice. You’ll make a monthly paymet and give us an access to your Instagram page. Within 1 week your Instagram Strategy will be created, so that we can create the initial setup. -
Monthly Theme
Each month our team carefully analizes the industry trends and interests of your audience interests. Based upon this knowledge we'll suggest a few monthly themes to pick from. Based on the one you pick we’ll prepare a content calendar, all needed photos, images, illustrations, interviews and captions.
Some help from your side may be required at this step, like answering our questions, taking part at photoshoots, providing your product for photoshoots, and/or collecting feedback from customers for Instagram reviews; -
Telling Your Story
Your Instagram page will have a schedule (days and time slots when we’ll post content). Each time we’ll carefully make posts, stories and respond to comments and DM’s. You may need to post somethig ASAP. Please contact us and we’ll do our best to help you with this. -
Reports
At the end of each month, we’ll prepare for you easy to understand reports about your audience, their interests and stories we think would be interesting to share based on your business goals.
Please email us at hello@editorial.nyc if you have any questions or just need friendly advice on your Instagram page.
We’ll reply shortly :)